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The Art of Turning Nothing into Something

There are interpretive paintings and folks pay a small fortune for them. And sometimes it looks like a 5-year old just slapped some paint on and called it a day. Even more dramatic are the "paintings" that are practically a blank canvas with a little dot. All of these can drive big bucks. But the most genius lucrative painting or sculpture in my opinion is one that I have here, there, and everywhere. I have them spewing all over my house. Why? Because it is just air. Really, air. Why didn't I think of this?

The brilliant Italian artist, Salvatore Garau, sold an invisible sculpture for $18,000 titled "lo Sono" (which means "I am"). That's it! Pure imagination of what might be there but it's just air. I guess marketing perks include that it never needs to be dusted, framed, etc. No maintenance. How did the buyer know that it was that air and not this air (I'd prefer he think of it as this in my house, plenty of sculptures for sale)? Well, the buyer received a certificate of authenticity to "display" the existential piece in a designated 5x5 foot area (that is empty, obviously). 

I'm typing up certificates of authenticity to give my family for birthdays and holidays because this type of gift is really makes my wallet smile. If I decide to compete in the marketplace, I will offer a steep discount because my air would only cost maybe $5,000. Just make sure your guests don't "knock over" your sculpture because you paid good money for that. Now look at the air and what do you see? Yeah, I just see air too. Who knows, maybe tomorrow I’ll see something..